Microsoft uses the BA strategy beat competitors

Microsoft has not yet considered in choosing the front lines of any star as BA's mobile products despite knowing that it can impact on the consumer market.



Mr,Sokun, director of Microsoft's communication in Cambodia, said that although the market is very competitive and the choice of celebrities In the art world as a promotion is very active, but he has no plans to choose any art to make a promotion Microsoft phones.

Some phone companies have chosen star whose fame in the art world as a BA, which they expect to be able to help promote products and promote the sale of their mobile products has increased.

Sokun said Microsoft has a separate strategic focus on projects that make mobile consumer products rather than the company's promotion through the media.

Ago, Huawei and Samsung chose Frontline Meas Sophea and September to September as a goodwill ambassador's phone promotion they are on the market. They argued that the choice of celebrities helped make the market to sell their products grow in reputation These stars have the recognition among consumers.

Microsoft used the strategy, working in collaboration with other partners to bring the benefits to customers, especially the company will also strive to strengthen product attracted the interest and support from consumers.

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